Real estate developers · Lithuania · Latvia · Estonia
APG Media runs Google Ads, Meta ads, SEO and AI search visibility for residential and commercial developers in Lithuania, Latvia and Estonia. We plan each project around the energy class and price rules for property ads, judge campaigns on viewings and reservations, and publish our prices.
In short
APG Media is a performance marketing agency in Vilnius that markets new-build apartments, houses and office space for developers in Lithuania, Latvia and Estonia. It runs Google Ads, Meta and LinkedIn ads, SEO and AI search visibility work (GEO, AEO and ChatGPT ads), checks every ad for the energy class and price information property ads must carry, and connects GA4 to the developer's CRM.
Work starts from €990 per month excluding VAT, and ad spend is paid directly to the platforms. APG Media is a Google Premier Partner, part of All Digital Group, and the organiser of EcomExpo, an e-commerce conference in Vilnius. For furniture and interior brands, see furniture marketing in the Baltics.
Updated 28 October 2026
Why property needs its own plan
A new-build apartment or an office lease is one of the biggest commitments a household or company makes. Buyers compare projects for weeks and sign months later. Four things decide whether marketing pays.
Sales cycle
A form fill starts a conversation that can last months. Google keeps the ad click ID for 90 days, and Meta's CRM integration learns from stages reached within 28 days. So campaigns should be steered by an early stage that predicts a sale, such as a booked viewing.
Portals
Aruodas.lt, Domoplius.lt, City24.lv and KV.ee all have sections for new projects, and ss.lv lists flats and offices. Buyers need a reason to enquire on your own site: live availability, floor plans, real prices.
Launches
Pre-sales, launch, construction and the last units need different messages and budgets. When a phase sells out, its ads should stop that day, and the 'from' price should move with the units left.
Two audiences
Households buy apartments and houses. Companies rent office space as a team, with a longer list of questions, and are often reached through search and LinkedIn.
Launching a project or selling in more than one Baltic country? We'll check your ads, energy data, prices and tracking before you spend.
Ask for a launch reviewRules for property ads
Property ads in the EU carry more mandatory information than most, on portals, in search and social ads, on landing pages and in lead forms. We build a launch sheet for each project with the energy data, prices and wording every channel uses.
Dir. (EU) 2024/1275, Art. 20(4) · national rules
The recast EU buildings directive tells member states to require the energy class and indicator in online and offline ads, including portals, by 29 May 2026. Lithuania already requires the class or a link to the certificate list, Estonia the class and indicator, Latvia the indicators.
Dir. 2005/29/EC, Art. 7(4)(c) · Annex I, point 5
An entry-level price must be real. The European Commission's guidance cites apartments advertised 'from EUR 2,150 per square metre' when none were available at that price and VAT was not included: a consumer authority found it misleading. We tie the 'from' price to units still on sale.
Meta Special Ad Categories · Google Ads policy
Meta requires housing ads to be declared as a Special Ad Category, which limits age, gender, postcode and lookalike targeting for ads reaching the US, Canada and certain European countries. Google's similar limits apply only in the US and Canada.
GDPR, Art. 6–7 · Dir. 2002/58/EC, Art. 13
Replying to a buyer's enquiry is a step taken at their request. Newsletters are not: they need separate consent, clearly distinguishable and as easy to withdraw as to give. We record each purpose on its own in forms and the CRM.
We are a marketing agency, not a law firm. Energy certificates, sale and lease contracts, off-plan terms and borderline wording go to your lawyer or certifier before launch.
Country by country
Before we spend in a new country, we check the energy data rule, where buyers search, who supervises ads and the campaign language.
| Country | Energy data in ads | Legal basis | Where buyers search | Consumer authority | Language |
|---|---|---|---|---|---|
| Lithuania | Energy class from the certificate, or a link to the SSVA certificate list | Construction Law, Art. 51(3); STR 2.01.02:2016, point 74 | Aruodas.lt, Domoplius.lt | VVTAT | Lithuanian |
| Latvia | Energy performance indicators in listings and ads, once the building is certified | Building Energy Performance Law, Art. 13(1)(4) | ss.lv, City24.lv | PTAC | Latvian |
| Estonia | Certificate data, including the energy performance number and class | Building Code, § 67(1) | KV.ee, City24.ee | TTJA | Estonian |
Checked on e-seimas.lrs.lt, vestnesis.lv and riigiteataja.ee on 28 October 2026. The rules are being updated to the 2024 EU directive, so confirm them with your lawyer before launch.
What we do
Developers often run Meta through one partner and Google through another. We plan the channels together, from the same prices, energy data and CRM stages.
Capture searches for districts, projects and apartment types.
Reach buyers and tenants before they start searching.
Rank project, district and office pages in each language.
Improve how ChatGPT, Gemini and Google AI Overviews describe your projects.
Numbers that follow a lead to the reservation.
Ads that sell and stay inside the rules.
We don't give legal advice, issue energy certificates, draft contracts, run your sales office or produce video at volume, and we don't run TikTok ads, email or SMS campaigns or influencer PR. When you need these, we work with your lawyer, broker and partners.
How we work
Property is bought slowly. We work through five steps in this order for every project and market, and judge campaigns by the viewings and reservations they bring.
We list projects, phases, available units, prices and energy classes per country, and check ad wording against the rules.
Outcome: a launch sheet and a list of ads that can start.
We audit GA4, Google tags, Meta Pixel and Conversions API, consent and forms, and agree lead stages with sales.
Outcome: the CRM stage each channel optimises for.
We pull search volumes for districts, projects and apartment or office types in each language, and check what portals, Google and AI assistants show.
Outcome: a priority list by project, market and channel.
Google and Meta campaigns go live per phase. Meta tests one argument at a time: location, layout, price or energy class. SEO starts with the projects that have most units to sell.
Outcome: live campaigns and a dated testing plan.
Each month we review cost per lead, viewing and reservation by project and market, then move budget to where units still need to sell.
Outcome: written decisions for the next month.
Want this plan for your project? Bring the project site, price list and CRM lead stages to a 30-minute call.
Results
We publish only results our clients have approved. Neither client is a residential developer: Sand-Offices rents offices in Vilnius business centres, and Mybee sells long-term car rental through leads. Both show how we run SEO for high-value enquiries.
| Google results page | Target terms |
|---|---|
| Page 1 | 2 |
| Page 2 | 9 |
| Page 3 | 2 |
SEO started before the new site launched: audit, meta data, a Google Business Profile, six blog posts and 30 backlinks in three months. Daily impressions grew from a few to about 110.
Period: three months; case study dated 16 June 2024, measurement date not stated.
Limits: the goal was page 1 for all 23 terms, and 2 reached it. Impressions are not enquiries.
#1Google position for the main keyword
Mybee rents cars long term to companies and individuals. With new landing pages, articles comparing rental with leasing, and backlinks, the main keyword, 'long-term car rental', reached first position within the first month.
Period: first month of the campaign; case study dated 16 June 2024.
Limits: it reports more leads but publishes no lead numbers, and a ranking is not a sale.
Rankings and impressions are quoted from each case study as published. They are not lead or sales figures. All client stories
Choosing an agency
Developers selling here usually compare three kinds of agency. This is how they tend to differ.
| What to check | International real estate specialist | Local generalist agency | APG Media |
|---|---|---|---|
| Baltic languages and portals | Usually English-first | Strong in one market | Campaigns, landing pages and keywords per market in LT, LV and EE |
| Energy class and 'from' prices | Varies | Rarely checked | Checked on every ad and landing page |
| Meta housing category | Usually covered | Varies | Declared from the start, audiences built within its limits |
| CRM and offline conversions | Often strong | Varies | Lead stages imported to Google and Meta, reported per project |
| Google Search and SEO | Often social-first | Usually covered | Google Premier Partner; SEO and link building in-house |
| AI answers | Rarely offered | Rarely offered | Monthly prompt tracking, GEO and AEO, ChatGPT ads |
| Prices | Rarely published | Sometimes published | From €990/month, published |
International specialists often bring ready-made CRM tools and in-house 3D or video production. For renders, video or a sales team, you'll need partners, and we'll plan the work with them.
Price and fit
From €990 / month, excl. VAT
Ad spend is paid directly to Google, Meta, LinkedIn or OpenAI and is not part of the fee.
The fee depends on the number of projects, markets and languages, channels, creative volume and CRM and tracking work.
FAQ
The EU's recast Energy Performance of Buildings Directive, (EU) 2024/1275, tells member states to require the energy class and indicator in online and offline ads for buildings for sale or rent, including property portals, by 29 May 2026. Lithuania requires the class or a link to the SSVA certificate list, Estonia the certificate data including the class, and Latvia the energy performance indicators once a building is certified.
The directive lets each country require an assessment of future energy performance when a building is sold before it is built, with the certificate issued once it is finished. Ask your certifier or lawyer how this applies to your project. We use the class in the project's documents and update ads when the final certificate arrives.
Yes, if units are really available at that price. Under the Unfair Commercial Practices Directive, an entry-level price must be real, and a price you cannot offer in reasonable quantities is banned as bait advertising. The Commission's guidance treats the price with VAT and unavoidable charges, such as a broker's commission, as material information.
Meta asks advertisers to declare a Special Ad Category for housing ads. Its Help Center says age, gender, postcode, exclusion and lookalike targeting are limited or unavailable for ads reaching the US, Canada and certain countries in Europe, so we plan Baltic campaigns as if the limits apply. Google's comparable housing restrictions apply only in the US and Canada.
Under the GDPR, you can use a buyer's details to answer the enquiry they made. Newsletters and other marketing need separate consent that is as easy to withdraw as to give, and EU ePrivacy rules require prior consent for marketing emails to people who are not yet customers. We set up forms and CRM fields so each purpose is recorded separately.
We connect your CRM to the ad platforms and agree lead stages with your sales team: qualified lead, viewing, reservation, contract. Google keeps the ad click ID for 90 days, and Meta's CRM integration uses stages reached within 28 days, so we optimise for an early stage that predicts a sale and report the later ones per project.
APG Media's work starts from €990 per month excluding VAT. Ad spend is separate and paid directly to the platforms. The fee depends on the number of projects, markets, languages and channels, creative volume and CRM and tracking work. You get a scoped proposal after a short review.
AI assistants build answers from sources they trust: clear project pages, portal listings, reviews and local media. We find the prompts that mention competing projects, make your pages easier to cite and work on the outside sources assistants read. Nobody can guarantee a mention.
Next step
Send us the project, the markets and how your CRM records leads. Within 24 hours we'll reply with what we'd check first: energy and price wording, Google and Meta accounts, CRM stages and how AI assistants describe your project.
