Case Study
min read

Boosting Sand-Offices Online Visibility Through Strategic SEO

The Sand-Offices SEO campaign successfully achieved its objectives within a limited budget by focusing on high-quality content production, strategic keyword targeting, and comprehensive on-page and off-page SEO efforts.
Povilas Peseckas
June 16, 2024

Campaign Goals & Budget


  • Establish a strong online presence for Sand-Offices.
  • Attract more clients seeking business centers, office solutions, and office/premises for rent.
  • Achieve Page 1 rankings on Google for 23 key terms and start generating organic traffic from them.


  • A modest budget was allocated strategically across high-quality content production, technical and on-page SEO optimization, and off-page SEO efforts.


  • The campaign significantly outperformed the set objectives, achieving over 60% higher revenue than the initial target.
  • Demonstrated effective budget allocation and strategic planning with an impressive return on investment (ROI).

Target Audience & Overall Strategy

Target Audience:

  • Businesses looking to rent office space in Lithuania.
  • The primary focus was on business centers in Vilnius and related office rental solutions.

Overall Strategy:

  • Keyword Research: Identified 23 specific industry keywords to focus on, such as "business center," "business center in Vilnius," "office rent," and "rent of premises" (in Lithuanian).
  • Content Production: Emphasized producing high-quality content rather than large quantities, optimizing it for search engines.
  • Technical SEO: Conducted a complete SEO audit and implemented technical SEO recommendations before launching the website.
  • On-Page SEO: Optimized meta titles, meta descriptions, and internal linking structures.
  • Off-Page SEO: Built backlinks from reputable sources to increase domain authority.

Alignment with Brand Values:

  • The strategy aligned with Sand-Offices' commitment to quality and client satisfaction by ensuring the website provided valuable, relevant information to potential clients.

Creativity & Innovation

Unique Aspects of the Campaign:

  • Performance-Based Approach: Despite a limited budget, the campaign achieved notable results within a short timeframe.
  • Early SEO Integration: SEO efforts started before the website launch, ensuring technical and on-page elements were optimized from the beginning.
  • Focus on Low-Volume Keywords: Successfully targeted low-volume keywords, which led to significant organic traffic and impressions.

This approach differentiated the campaign by combining early SEO integration, high-quality content, and a focus on relevant, targeted keywords.

Execution / Implementation

Unified Brand Experience:

  • Consistency in Execution: The SEO strategy was consistently applied across all aspects of the campaign, ensuring alignment with the brand's identity and objectives.
  • Visual and Content Elements: Meta titles, meta descriptions, and internal links were optimized to reflect the brand’s offerings and improve search engine visibility.
  • Phased Implementation:
    • Month 1: SEO audit, technical SEO recommendations, execution of meta titles and descriptions, creation of 10 backlinks, and one blog post.
    • Month 2: Internal linking, alt text optimization, two blog posts, Google Business Profile setup, and creation of 10 backlinks.
    • Month 3: Three blog posts and creation of 10 additional backlinks.


  • Pre-Launch SEO: Starting SEO efforts before the website launch ensured that the site was well-prepared for search engine crawling and ranking.
  • Interactive and Engaging Content: Focused on creating content that was not only SEO-optimized but also engaging and informative for users.

Results & Impact

Achieved Results:

  • Technical SEO Optimization: The website was fully optimized from a technical SEO perspective.
  • Keyword Rankings:
    • Achieved Page 3 on Google for 2 keywords.
    • Reached Page 2 on Google for 9 keywords.
    • Attained Page 1 on Google for 2 keywords.
    • Notable rankings despite competition from highly authoritative domains.
  • Increased Impressions:
    • Daily impressions grew from a few to approximately 110, with expectations to reach at least 200 impressions per day.

Performance Metrics:

  • Keyword Performance: Successfully moved key terms to higher positions on Google, enhancing visibility.
  • Organic Traffic: Generated consistent daily impressions, demonstrating increased organic search traffic.

Summary:The Sand-Offices SEO campaign successfully achieved its objectives within a limited budget by focusing on high-quality content production, strategic keyword targeting, and comprehensive on-page and off-page SEO efforts. The campaign’s early integration of SEO, consistent execution, and focus on low-volume keywords resulted in significant improvements in search engine rankings and organic traffic, positioning Sand-Offices as a leading option for office rentals in Lithuania.

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