01Find the commercial opportunity
We start with your products, margins, sales cycle and the searches that precede a purchase. A large keyword list is only useful once the priorities are clear.
Prioritise a service or category that can turn relevant visits into business.
02Fix what holds the site back
Indexing, internal links and page structure can prevent strong content from being discovered. We separate site-wide issues from improvements that affect one important landing page.
Give developers a prioritised brief with a clear way to verify the fix.
03Build a reason to choose you
We improve the substance of your pages: product selection, expert explanations, comparisons and evidence. Content serves the buying decision as well as the search query.
Connect each new or improved page to a specific customer question.