Bring more control to your measurement infrastructure. We connect browser and server events, validate the delivery and help your advertising platforms receive consistent, consent-aware signals.
Installation from €990
We review where an event originates, which consent state accompanies it and which systems receive it. Moving a broken event to a server does not fix its definition.
Resolve source-data problems before adding another delivery route.
Where both paths send the same action, stable identifiers and deduplication rules matter. We test the combined behaviour in the destinations included in your scope.
Make one customer action understandable as one event.
We document the domain, hosting, routing and validation checks. Your team needs to understand the recurring cost and who responds when the setup changes.
Hand over a working system and a practical maintenance plan.
A useful deliverable connects the finding to a clear decision and the next action.
Completed purchase or agreed lead event.
Confirm the payload and a stable event identifier.
Browser → server container → approved destinations.
Verify the intended fields and consent state on each path.
Receipt, matching and deduplication.
Check destination diagnostics against the source action.
Review tags, data layer, consent flow and destination requirements.
Set up the server container, subdomain and agreed integrations.
Test event content, delivery and deduplication under relevant consent states.
Deliver the architecture, access details and agreed maintenance checks.
It improves the measurement and delivery of eligible events. Better measurement can inform campaign decisions; an increase in recorded events is not automatically an increase in sales.
No. The design must respect the applicable consent state. Server-side routing gives more control over delivery but cannot guarantee complete measurement of every user journey.
We agree the hosting and account ownership before implementation and provide access and documentation as part of the handover.
We first assess the measurement gap, current infrastructure and the decisions better data would support. That establishes whether the setup is a sensible investment.
Explore how APG approaches creative testing, campaign optimisation and growth in our Google and Meta Ads client work.
Read our case studies ↗Tell us what you want to improve, where you operate and what is holding you back. We’ll shape a practical next step.
Platform references: Google server-side consent guidance
