Implementing Server Side Tracking - When Data Accuracy Becomes a Prerequisite For Business Success

Move to server-side tracking and avoid data loss due to browser restrictions or GDPR challenges.

Certified Digital Experts

Facebook Partners

Over 20M Spend Managed

Over 200 Brands Served

Problem & Solution

Advertising is working but no conversions?
Direct traffic growing but results not measurable?
Your data tracking may be limited by cookie restrictions, ad blockers or legislation.
The solution is server-side tracking.
This technology allows you to collect data directly on the server instead of in the browser. This means:

No browser blocks

GDPR compliance

Accurate conversion tracking on key platforms (Google Ads, Meta, LinkedIn)

Our approach and process

APG MEDIA takes a strategic approach to server-side tracking - it's not just a technology, it's also a tool for business efficiency.

How deployment works:

Consultation and planning.
We assess your existing tracking infrastructure and design the migration.

Technical setup.
We set up a server-side environment (e.g. Google Tag Manager Server-Side) and connect it to Google, Meta, LinkedIn channels.

Data flow configuration.
We ensure that the most important interaction data travels from the browser to the server and then to your analysis tools.

Privacy.
We implement IP anonymisation and other GDPR requirements.

The results you will achieve

Reliable conversion tracking even with ad blockers

Reduced reliance on third-party cookies

More efficient allocation of advertising budgets

Data quality you can trust

Why choose APG MEDIA

Technical experience - we have implemented server tracking for both WooCommerce and Shopify projects.

Data-driven - our goal: more accurate data → better decisions

Fast deployment - the solution is ready without lengthy project management.

Privacy Compliance - all under GDPR

HERE IS WHAT WE DO

APG Media HUB

APG Media offers holistic, growth-focused digital marketing solutions for businesses with a purpose to grow.
‍
As part of our commitment to staying at the forefront of the industry, our range of services is continually expanding. Our core services include:

Facebook Ads Management

Expert Management of Facebook Campaigns for Maximized ROI

Google Ads Management

Tailored Google Ad Strategies for Enhanced Online Visibility

SEO Services

Elevate Your Web Presence with Cutting-Edge SEO Techniques

LinkedIn Advertising

Professional LinkedIn Ad Solutions for B2B Growth

Google Analytics 4 Configuration

Comprehensive Google Analytics Integration for Data Insights

SEO Link Building

Acquire High-quality Backlinks to Propel Your Website Authority