Build B2B campaigns around the companies, decision makers and buying situations that matter. APG connects targeting, creative and lead qualification to your sales process.
From €690/month
We define the ideal customer profile with your sales team: company size, market, buying role, need and deal value. That gives the campaign a commercial starting point.
Focus spend on the accounts your team actually wants to win.
An expert guide, event invitation and meeting request do different jobs. We choose the offer and creative around the audience’s familiarity with your business.
Give a new prospect a credible reason to take the next step.
We agree what makes a lead relevant and use CRM feedback where available. Cheap submissions should not hide poor fit, duplicates or conversations that never progress.
Review qualified leads and sales opportunities alongside platform costs.
A useful deliverable connects the finding to a clear decision and the next action.
Does the company match the agreed profile?
Separate target accounts from out-of-scope submissions.
Is there a relevant need and buying role?
Use agreed fields and sales feedback to define a qualified lead.
Did the conversation move forward?
Connect campaign source to the next recorded CRM stage.
Agree the target customer, offer, qualification rules and follow-up owner.
Build audiences, creative variants, forms or landing pages and measurement.
Start with a defined hypothesis and enough focus to interpret the response.
Review audience, offer and sales feedback before expanding activity.
It is most useful when professional role and company characteristics help identify a valuable buyer. We assess the offer, audience size, deal economics and sales capacity before proposing a campaign.
We agree a test budget and a qualification definition first. Lead cost varies with the audience, offer, market and buying stage; the aim is commercially useful demand.
A CRM makes sales-stage reporting more useful. We can start with a consistent lead review process and agree an integration if the project requires it.
Your sales team normally owns follow-up. We agree ownership and the feedback process before launch so campaign learning does not stop at the form.
Explore how APG approaches creative testing, campaign optimisation and growth in our Google and Meta Ads client work.
Read our case studies ↗Tell us what you want to improve, where you operate and what is holding you back. We’ll shape a practical next step.
