Find the unanswered questions
Sales conversations, search queries and existing pages reveal where buyers need help. We select questions with a clear relationship to your offer.
Start with questions that influence suitability, trust or cost.
AEO services
Answer the question that comes before the enquiry.
Help prospective customers understand your offer with clear, useful answers. Our focused AEO work improves question-led pages and reviews how they appear in Google’s answer-led search experiences.
From €790/month
The decisions behind the work
A useful answer removes a real buying obstacle.
Write for understanding
We put the direct answer where it is easy to find, then support it with explanation, examples and evidence. The topic determines the right length.
Make the answer clear without reducing expertise to a word-count rule.
Connect the answer to the next step
A useful answer should help the reader choose a product, understand scope or ask a better question. We connect it to the relevant service and enquiry route.
Let helpful content move the buying conversation forward.
Clarity you can act on
The structure of a useful service answer
A useful deliverable connects the finding to a clear decision and the next action.
APG / Working notesExample work format
Question
What does the installation include?
Give the direct scope before explaining the technology.
Evidence
What will the client receive?
Show the handover checklist and verification method.
Next step
Is this the right scope for this business?
Link to the appropriate package or a focused enquiry.
From plan to progress
A clear way of working.
Map the questions
Choose a focused question cluster from customer and search evidence.
Review the pages
Check which answers exist and where important details are missing.
Improve the answers
Edit structure, supporting evidence and relevant internal links.
Review search visibility
Track the agreed queries and available search observations over time.
What is included
Know what your investment covers.
- A focused buyer-question cluster
- Answer and supporting-content improvements
- Relevant page structure and internal links
- Appropriate structured data matching visible content
- Monthly query and implementation review
Before we start
Your questions, answered.
How is AEO different from GEO?
This focused package improves question-led content and monitors Google search. GEO extends the work to a broader set of AI engines and external sources. We agree one scope so overlapping work is not charged twice.
Do answers need to be 40–60 words?
No. A concise direct answer can help readers, but supporting detail should match the question and the evidence.
Is special schema required for AI Overviews?
Google does not require a special AI schema. We use appropriate structured data when it accurately describes the visible content.
When should we choose GEO instead?
Choose the broader GEO scope when comparisons and mentions across several AI engines, markets or source types are central to the project.
Build a connected plan
Where this work connects.
Explore how APG approaches creative testing, campaign optimisation and growth in our Google and Meta Ads client work.
Read our case studies ↗Let’s find your next moveBring the challenge.
Bring the challenge.
We’ll help define the plan.
Tell us what you want to improve, where you operate and what is holding you back. We’ll shape a practical next step.
Platform references: Google guidance on AI search features