Layer 1: be found
robots.txt that allows OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended, an llms.txt with services, prices and experts, speed, canonicals, Bing indexing, and content in HTML rather than only behind JavaScript.
AI SEO
AI SEO services: optimize your website for ChatGPT, Gemini, Perplexity and Google AI
AI SEO services prepare your site and content for artificial intelligence systems: technical access for AI crawlers, answer-ready content, a clear entity and schema layer, and the external sources AI trusts. APG Agency sells AI SEO as GEO packages from €900 per month, with the AEO layer inside and monitoring across four engines, for Baltic and European brands.
Get a free AI visibility checkWhat AI SEO is and why the term is confusing
Two very different things are sold under the label AI SEO: search optimization done with AI tools, and optimization of a website for AI search engines. We do the second. The first is a useful service, but it is not visibility in AI answers. The test is simple: a real AI SEO provider shows how it will measure, with a fixed prompt set, named engines and a sample report.
A Princeton GEO study presented at KDD 2024 found that keyword stuffing lowers AI visibility by about 10 percent, while adding sources, statistics and quotations raises it by 30–40 percent. AI SEO is therefore closer to editorial and entity work than to classic keyword work.
Layer 2: be extracted
A 40–60-word answer under each important question heading, at least one table or comparison per page, numbers with sources, prices, a visible update date and an author with a bio.
Layer 3: be trusted
Presence in at least three third-party lists or comparisons in your topic, one original study or dataset worth citing, a consistent address and phone everywhere, Organization and Person schema with sameAs profiles.
How an AI SEO project runs
- Weeks 1–4, technical and entity: robots rules, llms.txt, schema, one address and phone everywhere, expert pages, Bing indexing because ChatGPT search reads it.
- Content cluster: existing pages rewritten into answer blocks, plus new pages for the questions you do not answer yet.
- External citations: comparisons, directories, PR and your own data, so AI finds you outside your website as well.
- Monthly report: mention and citation share, source types, competitors, referral traffic from chatgpt.com and perplexity.ai, and what changes next month.
- Monitoring in four engines: ChatGPT, Gemini, Perplexity and Google AI Overviews with a fixed 15–30-prompt set, run with Waikay, the AI visibility platform we work with.
- Quarterly review: new questions, lost citations, competitor moves, and the decision whether to add a paid layer with ChatGPT Ads.
AI SEO, GEO, AEO and SEO: how we use the terms
| Term | What it covers | How we sell it |
|---|---|---|
| SEO | Rankings and organic demand in Google and Bing; the foundation everything else stands on | SEO services, quoted after a technical audit |
| AEO | Direct answers in Google AI Overviews, featured snippets, "People also ask" and voice assistants | AEO Start from €790 per month |
| AI SEO = GEO | Mentions and citations in ChatGPT, Gemini, Perplexity, Copilot and AI Mode: entity, content and external sources | GEO Start from €900 per month, AEO included |
We treat AI SEO and GEO as the same discipline, and AEO as its on-site layer. All three share one question set and one monthly report, so nothing is lost when you move from one scope to the next.
The 12-point AI SEO checklist
1–3. Technical
AI bots allowed in robots.txt, llms.txt in place, key pages render as HTML with a canonical and load in under 2.5 seconds on mobile.
4–6. Content
A 40–60-word answer for every important question, at least one table or comparison, a visible update date and an author with a bio.
7–9. Entity
One address and phone everywhere, Organization and Person schema with sameAs, the same service descriptions on the site and in third-party profiles.
10–11. External signals
Listed in at least three third-party comparisons in your topic, and one original study or dataset that others cite.
12. Measurement
A fixed 15–30-prompt set checked monthly in at least three engines, so you know your mention share and who is cited instead of you.
The paid layer
Where organic mentions take months, a sponsored card under the ChatGPT answer can start in days. Both layers in one report: see ChatGPT Ads management.
How to tell real AI SEO from SEO with AI tools
- Real AI SEO shows how it will measure: fixed prompts, named engines, a sample report.
- Real AI SEO talks about entity, schema and external sources, not only about the texts on your site.
- Real AI SEO never promises guaranteed visibility in ChatGPT, because it cannot be guaranteed.
- SEO with AI tools measures only Google positions and traffic, and never mentions AI bot access, llms.txt or third-party sources. Useful, but a different service.
Publicly listed AI SEO packages in the Baltic market range from about €100–300 to €1,200 or more per month in 2026. The difference is almost always scope: a few keywords versus a topic cluster, texts only versus entity and external work, one engine versus four.
Frequently asked questions about AI SEO
How much do AI SEO services cost?
APG Agency sells AI SEO as GEO packages: GEO Start from €900 per month excluding VAT for one topic cluster, with the AEO layer inside and monitoring in four engines. If the goal is only Google AI Overviews, a separate AEO scope starts at €790 per month. A full AI visibility audit is quoted separately and credited when a program starts within 30 days.
Does AI SEO replace regular SEO?
No. AI systems retrieve the same indexed pages. Without indexing, speed and architecture there is nothing to extract. AI SEO adds the answer, entity and citation layers on top of a working SEO foundation.
How fast is an AI SEO result visible?
Technical and entity fixes take two to four weeks. First changes in Google AI Overviews usually follow within two months. Stable mentions in ChatGPT and Perplexity for "best X" queries take three to six months, because they depend on third-party sources being published and recrawled.
Do we need llms.txt, and can we block AI bots?
llms.txt is a discovery aid, not a ranking factor. We add it because it costs nothing and several AI systems read it. Blocking GPTBot or ClaudeBot removes you from training and from some retrieval, so block only for a legal reason. OAI-SearchBot and PerplexityBot should stay allowed if you want to be cited.
How do I check whether ChatGPT mentions my business?
Write 15–30 questions your buyers ask, run them in ChatGPT with search, Perplexity, Gemini and Google AI Mode in an incognito window, and record whether your brand is named, in what context, which sources are cited and who is cited instead. Count the share per engine. That is your baseline. Repeat monthly, or request the free check and we run it for you.
Related services: GEO services, AEO services and ChatGPT visibility.
Find out who AI cites instead of you
Request the free AI visibility check: five buyer questions, three AI models, who is cited instead of you, and three findings within 48 hours.
Get the free checkAPG Agency · Žalgirio g. 94, Vilnius · hello@apgmedia.lt · +370 656 49208