Which demand is most valuable to your business? Where should you invest more? Our senior specialists connect search intent, campaign data and your business economics to give your advertising a clear direction.
From search query to business outcome: one considered plan.
Beauty retail, seasonal products and travel technology each have a different buying journey. These Google Ads examples show how client performance changed in practice.
Google · Lithuania
+121.6%
conversion value
In May 2026, InBeauty recorded 121.6% more Google conversion value than in the January comparison period. Ad spend increased by 91.7%, while cost per conversion fell by 9.1%. Advertising scaled with improving efficiency.
Read the full story ↗Google · Lithuania
+299.4%
conversion value
During the spring period, Maidina Lithuania recorded 299.4% more conversion value than in March. Ad spend increased by 147.7%, while ROAS rose from 8.11 to 13.08.
Read the full story ↗
Google · Travel technology
+19.3%
conversions
In the April period, RatePunk recorded 19.3% more conversions with just a 0.5% change in ad spend. Cost per conversion fell by 15.8%: more volume from almost the same budget.
Read the full story ↗
Experience matters when a single metric cannot tell the whole story. Our senior specialists connect campaign data, customer behaviour and your business economics to decide which action will make the most difference.
We assess brand demand, generic searches, product groups and new customer performance separately.
We identify where additional budget could reach new demand and agree the efficiency we aim to maintain.
We compare search terms and the advertising promise with feedback from your sales team.
We prioritise qualified enquiries and, where possible, feed their value back into measurement.
We consider margin, stock, seasonality, cost per conversion and product data quality.
We adapt budgets and campaign structure to the needs of different product groups.
We check demand, auction competition, search terms, conversion data and the landing page experience.
We address the identified obstacle first, then decide whether bids or budgets need to change.
We choose campaign types around what people already know, what they are looking for and the value of their next action. Every campaign has a defined job within the plan.
We connect the search query, the ad promise and the right landing page. We review search terms and manage irrelevant traffic.
We work with product data, segmentation and conversion values. Brand traffic is assessed separately, with controls shaped around the strategy.
We include these formats when the plan calls for broader reach and the right creative and evaluation criteria are in place.
We give automation an objective, a reliable data foundation and clear boundaries. Responsibility for business priorities stays with our team.
Automated bidding depends on the objectives and data selected for each campaign. That makes it essential to distinguish a purchase or qualified enquiry from an intermediate website action.
We review GA4 and Google Ads events, conversion values and duplication. Together, we decide which actions should guide optimisation.
Where relevant, we assess Enhanced Conversions, Consent Mode and server-side tracking. We check how data is transmitted in line with user consent settings.
Product margins, returns and lead quality add context to platform reporting. They help define which outcomes are worth pursuing next.
Senior specialists shape your strategy, assess performance and explain the decisions behind your advertising. We bring in creative and measurement expertise to match the project. You know who is responsible, what is being worked on and why it matters.
We discuss your goals, margins, seasonality, sales cycle and advertising experience. Together, we define what a valuable result looks like.
Outcome: a clear objective and agreed measures of success.
We review the account, measurement and customer journey. We identify what is holding performance back and what deserves attention first.
Outcome: a prioritised plan with a defined scope of work.
We put the agreed foundations in place, build campaigns and run tests. We gather enough evidence to make decisions while monitoring performance and spend.
Outcome: an active campaign and testing programme.
We regularly review what changed, what the evidence tells us and what comes next. You see how our priorities connect to your business goals.
Outcome: clear findings and decisions for the next stage.
We work with e-commerce and service businesses that want more control over growth, from product group efficiency to qualified B2B enquiries. We add particular value where an account has data but lacks a clear direction and order of priorities.
Scope depends on the markets, assortment, campaign complexity and measurement requirements. Additional technical implementation, video production and website changes are agreed separately.
Excluding VAT. Ad spend is separate. Applies to ad budgets up to €5,000/month. For larger budgets, the fee is agreed around the scope.
Yes. We review campaign history, conversion objectives and account structure. We start with clear priorities and retain what is working when the data supports its value.
Yes. We assess product data, Merchant Center health, assortment groups and campaign objectives. We align their role with Search campaigns and the wider advertising plan.
Together, we choose the measures that matter: conversion value, cost per purchase or qualified enquiry, and the share of new customers. With your margin and other cost data, we can also assess advertising profitability.
We agree a review period based on your budget, conversion volume and buying cycle. First, we check measurement and early signals; then we assess the performance trend. Growth decisions reflect how much reliable evidence is available.
Yes. We align the role of each channel with your business goals and review attributed results alongside the customer journey. Our combined assessment accounts for the fact that multiple channels may claim the same purchase.
The account and its data remain yours. We work through the access you grant us and maintain a clear campaign structure and record of our work throughout the partnership.
Share your website, current advertising situation and goals. We will discuss where our experience could create the most value.
