Relevant publications give your expertise a wider audience. We plan outreach, editorial content and source selection around the topics and pages that matter to your business.
From €590/month
We review your existing mentions, priority pages and the publications visible in your category. Domain metrics alone cannot tell us whether a source is relevant.
Choose publications for subject fit, audience and editorial quality.
Expert commentary, useful research and a clear story give an editor a reason to cover your business. We connect the pitch to genuine expertise and supporting material.
Develop an angle that adds value to the publication’s readers.
We distinguish earned coverage from paid distribution. For paid placements, the brief includes the appropriate sponsored or nofollow link treatment.
Agree the publication, cost and link treatment before committing.
A useful deliverable connects the finding to a clear decision and the next action.
Does this source cover your topic for the right audience?
Explain the fit and proposed editorial angle.
Is the publication credible and actively edited?
Review real articles, authors and placement context.
Is coverage earned or paid?
Record the fee, link treatment and reporting requirements.
Map existing links, relevant competitors and priority landing pages.
Select publications and angles; confirm editorial and commercial terms.
Prepare agreed material, handle outreach and coordinate publication.
Record live URLs, context and link attributes, alongside relevant search and referral observations.
Payment is not a shortcut to ranking credit. We distinguish sponsorship from earned coverage and specify appropriate link attributes for paid placements.
Editorial acceptance depends on the publisher. We agree deliverables and the handling of declined or changed placements in the proposal.
The relevant gap, current authority and quality of your pages determine the plan. We do not apply the same monthly volume to every website.
It can be included in a broader SEO plan. The proposal identifies the outreach work and publication budget so it is clear what is covered.
Explore how APG approaches creative testing, campaign optimisation and growth in our Google and Meta Ads client work.
Read our case studies ↗Tell us what you want to improve, where you operate and what is holding you back. We’ll shape a practical next step.
Platform references: Google guidance on paid links
