Can you take over campaigns that are already running?
Yes. We start by reviewing the existing structure, measurement and results. We identify what is worth keeping and prioritise changes by their expected value and effect on active campaigns.
Who creates the ad copy and visuals?
The APG team develops the creative direction, copy and agreed visual assets. We need your product information, brand guidelines and existing materials. Video and UGC production are agreed around the project requirements.
How will we measure the value to our business?
Together, we choose the measures that matter: conversion value, cost per purchase or qualified enquiry, and the share of new customers. With your margin and other cost data, we can also assess advertising profitability.
When can we assess performance?
We agree a review period based on your budget, conversion volume and buying cycle. First, we check measurement and early signals; then we assess the performance trend. Growth decisions reflect how much reliable evidence is available.
Can Meta Ads work for B2B?
They can, with a clearly defined audience, offer and valuable action. We assess lead quality and the sales cycle, choosing the channel according to how your customers discover options and make decisions.
Who owns the advertising account?
The account and its data remain yours. We work through the access you grant us and maintain a clear campaign structure and record of our work throughout the partnership.