Facebook and Instagram · Senior specialists

Meta Ads built
for your ambitions.

Growth takes a compelling offer, persuasive creative and people who know when to invest more. Our senior team brings these decisions together in a clear, consistent approach to Facebook and Instagram advertising.

Strategy, creative and measurement grounded in your business.

Meta Ads strategy concept illustration
Nostra · Lithuania   +188.8% conversion valueRead the client story ↗
Experience backed by client results

Growth you can see in the results.

We explain our work through specific clients, markets and Meta campaign results. These examples show how advertising volume and efficiency changed in different businesses.

Nostra product concept illustration

Meta · Lithuania

Nostra

+188.8%

conversion value

In the August 2026 comparison period, Nostra Lithuania recorded 188.8% more conversion value than in January, while ad spend increased by 25.2%. Cost per conversion fell by 57.6%: more results from a more efficiently used budget.

Read the full story ↗

Meta · Lithuania

Flokati

+107.0%

conversions

Comparing the two August periods, Flokati Lithuania recorded 107.0% more conversions with just a 1.2% change in ad spend. Cost per conversion fell by 51.1%.

Read the full story ↗
Flokati product concept illustration

Meta · Lithuania

Tavo Sapnas

21.21×

overall ROAS

Across 34 weeks, Tavo Sapnas recorded €21.21 in Meta conversion value for every euro spent on advertising.

Read the full story ↗
Tavo Sapnas product concept illustration

All 14 client and market stories ↗

What our experience brings to your business

Experience makes
the next decision clearer.

Experience matters when a single metric cannot tell the whole story. Our senior specialists connect campaign data, customer behaviour and your business economics to decide which action will make the most difference.

Sales are growing. Should the budget grow too?

We assess the share of new customers, cost per conversion, margin and how performance changes as spend increases.

We expand the budget where the additional investment supports the agreed business goal.

People click. Why do they not buy?

We check whether the offer matches the ad, then review the product page and checkout journey.

We establish whether the message, the offer or an obstacle in the store needs attention first.

Creative performance is fading. What should change?

We look at cost per conversion alongside reach, frequency and trends across several creative variants.

We develop a fresh hypothesis: a different argument, product demonstration or format.

Reports disagree. Which numbers should guide decisions?

We review event transmission, duplication, attribution windows and your store data.

We agree a consistent basis for assessing performance before making budget decisions.

Three creative testing directions for a beauty product
Creative strategy

Great creative starts with a reason to buy.

A strong visual earns attention. A strong advertising idea helps someone understand why the product matters to them. That is why our tests start with customer questions and your offer.

The hypothesis

Which argument matters most: a product benefit, a use case, evidence or the offer itself?

The creative direction

We turn the argument into copy and visuals, choosing static images, carousels or video to suit the task.

The decision

We compare results in the context of spend and sample size. What we learn shapes the next test.

We agree the creative schedule and number of assets around the testing plan. Video and UGC production are scoped separately.

Measurement and business economics

Better signals for campaigns. Clearer decisions for you.

Meta Pixel, Conversions API and your product catalogue provide information about customer actions and products. We check whether that information supports the campaign objective and explain what it means.

Events and values

We check that purchases, amounts and products are transmitted correctly and that the same action is not counted twice.

Audiences and automation

We assess Advantage+ and other campaign options against the account objective, available data and results from new and existing customers.

Business context

We interpret conversion value and acquisition costs alongside your assortment, margins, promotions and customer buying patterns.

How we work together

Clear direction. Accountable people.
Decisions you understand.

Senior specialists shape your strategy, assess performance and explain the decisions behind your advertising. We bring in creative and measurement expertise to match the project. You know who is responsible, what is being worked on and why it matters.

  1. 01

    Understand your business

    We discuss your goals, margins, seasonality, sales cycle and advertising experience. Together, we define what a valuable result looks like.

    Outcome: a clear objective and agreed measures of success.

  2. 02

    Set the priorities

    We review the account, measurement and customer journey. We identify what is holding performance back and what deserves attention first.

    Outcome: a prioritised plan with a defined scope of work.

  3. 03

    Implement and test

    We put the agreed foundations in place, build campaigns and run tests. We gather enough evidence to make decisions while monitoring performance and spend.

    Outcome: an active campaign and testing programme.

  4. 04

    Explain and improve

    We regularly review what changed, what the evidence tells us and what comes next. You see how our priorities connect to your business goals.

    Outcome: clear findings and decisions for the next stage.

A partnership for your next stage of growth

When you need clarity
and stronger decisions.

We work with online stores and service businesses that want to test offers consistently, develop stronger creative and make decisions using data. We are especially useful when campaigns are already running but growth has become difficult to explain or manage.

We agree the strategy, markets and creative scope before starting. Static and carousel production is specified in the proposal; video, UGC production and additional technical implementation are scoped separately.

What our work includes

  • Strategy and campaign oversight from a senior specialist
  • An offer and creative testing plan
  • Measurement quality and performance analysis
  • Regular optimisation and priorities for the next stage
Management from €990/month

Excluding VAT. Ad spend is separate.

Before we begin

What else would
you like to know?

Can you take over campaigns that are already running?

Yes. We start by reviewing the existing structure, measurement and results. We identify what is worth keeping and prioritise changes by their expected value and effect on active campaigns.

Who creates the ad copy and visuals?

The APG team develops the creative direction, copy and agreed visual assets. We need your product information, brand guidelines and existing materials. Video and UGC production are agreed around the project requirements.

How will we measure the value to our business?

Together, we choose the measures that matter: conversion value, cost per purchase or qualified enquiry, and the share of new customers. With your margin and other cost data, we can also assess advertising profitability.

When can we assess performance?

We agree a review period based on your budget, conversion volume and buying cycle. First, we check measurement and early signals; then we assess the performance trend. Growth decisions reflect how much reliable evidence is available.

Can Meta Ads work for B2B?

They can, with a clearly defined audience, offer and valuable action. We assess lead quality and the sales cycle, choosing the channel according to how your customers discover options and make decisions.

Who owns the advertising account?

The account and its data remain yours. We work through the access you grant us and maintain a clear campaign structure and record of our work throughout the partnership.

Start with where your business is today

Where could your
advertising take you next?

Share your website, current advertising situation and goals. We will discuss where our experience could create the most value.