1. Be found
robots.txt that allows OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended; llms.txt with services, prices and experts; Bing indexing; speed, canonicals and text in HTML rather than only behind JavaScript.
ChatGPT and Perplexity visibility
How to appear in ChatGPT and Perplexity answers: AI assistant visibility for your business
When a buyer asks ChatGPT or Perplexity for "the best X in Lithuania" or "which supplier to choose in the Baltics", the answer is assembled from a handful of sources. APG Agency gets your business into those sources: technical access, answer blocks, entity clean-up, external citations and monthly measurement of your mention share. Included in GEO Start from €900 per month.
Get a free AI visibility checkHow ChatGPT and Perplexity choose their sources
Both assistants run a live search for most commercial questions, read the top pages and synthesise an answer with citations. ChatGPT search leans on Bing's index; Perplexity keeps its own index and cites heavily. Neither reads your homepage tagline. They read pages that answer the exact question, carry numbers with sources and are corroborated by third parties.
Our August 2026 check of 15 Lithuanian commercial marketing questions in Perplexity: "best agencies" answers were built almost entirely from six to eight third-party lists and comparisons, not from agency websites. The same pattern holds in our 504-answer study across six sectors: brand sites are 9 percent of Perplexity citations and 20 percent of ChatGPT citations.
2. Be extracted
Numbers with sources, prices, tables; an author with a role and bio; a visible date; FAQ and HowTo schema that matches the text; a 40–60-word answer under each question heading.
3. Be trusted
Mentions in lists, comparisons and directories, where "best X" questions are won; your own data or research that others cite; monthly monitoring so you know what moved.
10 steps to appear in ChatGPT and Perplexity answers
- Steps 1–3, technical: allow AI crawlers, publish llms.txt, get indexed in Bing, and keep the key pages fast and canonical.
- Steps 4–6, content: write the question as the heading and the answer in 40–60 words underneath, add a table or comparison, and put an author, a date and sources on the page.
- Steps 7–8, entity: one address, phone and description everywhere; Organization and Person schema with sameAs links to your profiles.
- Step 9, external: get into at least three third-party lists or comparisons in your topic and publish one dataset worth citing.
- Step 10, measure: a fixed 15–30-prompt set checked monthly in ChatGPT, Perplexity, Gemini and Google AI Overviews, run with Waikay, the AI visibility platform we work with.
- Optional paid layer: a sponsored card under the ChatGPT answer through ChatGPT Ads, reported together with the organic mention.
How ChatGPT, Perplexity, Gemini and Google AI Overviews differ
| Engine | Where the answer comes from | What wins |
|---|---|---|
| ChatGPT | Live search on Bing's index plus model memory; cites 3–8 sources | Bing indexing, clear answer blocks, third-party corroboration |
| Perplexity | Own index, always cites; favours lists, directories, media and Reddit | Presence in lists and comparisons, fresh dated pages |
| Gemini and AI Overviews | Google's index and AI Overview sources; strongly tied to Google rankings | Snippet-style answers, schema, existing rankings |
Practical consequence: the same question set behaves differently in each engine. We report mention share per engine, never one blended number, so you see where next month's work goes.
What you get when you order ChatGPT optimization from us
Technical access
Bing indexing, robots.txt rules for AI bots, llms.txt, schema and speed fixes on Webflow or any other platform.
Question cluster and answer blocks
The AEO layer on your own site: the questions buyers ask, answered in the format AI extracts.
Entity clean-up
One consistent address, phone, founding year and service list across your site, registries, directories and profiles.
External citations plan
Which lists, comparisons, directories and media to enter, in what order, with the outreach drafts ready.
Monthly report
Mention and citation share per engine, who is cited instead of you, and referral traffic from chatgpt.com and perplexity.ai.
Both layers in one report
The organic mention inside the answer and the sponsored card under it, measured together with ChatGPT Ads management.
What ChatGPT optimization cannot do
- It cannot buy a place inside the answer text. Ads appear as a sponsored card under the answer; the answer itself stays organic.
- It cannot guarantee a mention. Models change, sources get recrawled and answers vary between runs, so we measure share over time instead of promising positions.
- It cannot fix a weak offer. If your page has no price, no proof and no clear service, AI has nothing to cite.
- It cannot work in isolation from SEO. AI assistants retrieve indexed pages, so indexing, speed and architecture come first.
Price: ChatGPT and Perplexity optimization is part of GEO Start from €900 per month excluding VAT for one topic cluster with monitoring in four engines. If the goal is only Google AI Overviews, AEO Start from €790 per month. The first step is always the free AI visibility check.
Questions about visibility in ChatGPT
How do I get into ChatGPT answers?
Answer the exact questions buyers ask on pages AI can crawl, put numbers, sources, an author and a date on them, keep one consistent company entity everywhere, and get named in the third-party lists ChatGPT already cites. Then measure monthly with a fixed prompt set.
Can I buy a place in a ChatGPT answer?
No. Since August 2026 ChatGPT shows clearly labelled sponsored cards under the answer for Free and Go users in Europe, and the answer text itself is unchanged. Paid and organic are two layers, which is why we report them together.
How long until ChatGPT mentions us?
Technical and entity fixes take two to four weeks. First mentions for narrow questions can follow within one to two months. Stable presence for "best X" questions takes three to six months because it depends on third-party sources being published and recrawled.
Should we block GPTBot to protect our content?
Blocking GPTBot removes you from training data; blocking OAI-SearchBot removes you from ChatGPT search results. If you want to be cited, keep OAI-SearchBot and PerplexityBot allowed. Block only for a legal reason.
Which tools track visibility in ChatGPT and Perplexity?
We work with Waikay for monthly monitoring across engines, cross-checked manually with repeated runs, and read referral traffic from chatgpt.com and perplexity.ai in GA4. Other platforms such as Profound and Otterly exist. The tool matters less than a fixed prompt set and honest repetition.
Related services: GEO services, the AI visibility audit and ChatGPT Ads management.
Check whether ChatGPT mentions you today
Five buyer questions, three AI models, who is cited instead of you, three findings. Free, within 48 hours.
Get the free checkAPG Agency · Žalgirio g. 94, Vilnius · hello@apgmedia.lt · +370 656 49208