AI visibility audit

Know what AI says about your business.

Find out where your brand appears, who is cited instead and which improvements deserve attention. Get a documented baseline and a prioritised plan your team can act on.

Start with a free check

The decisions behind the work

An audit should end with a decision, not a score alone.

01

Measure a defined question set

We agree the markets, customer questions and relevant competitors before running the review. That gives every finding a clear context.

Compare like-for-like questions rather than unrelated screenshots.

02

Inspect the information behind the answer

We review your site, business details and the visible external sources. The aim is to separate a missing fact from a larger content or reputation gap.

Identify changes that are within the business’s control.

03

Prioritise the next work

Each material finding needs an action, owner and verification method. We separate immediate corrections from content, technical and external-source work.

Leave with a roadmap that can be scoped and implemented.

Clarity you can act on

Preview the audit format

A useful deliverable connects the finding to a clear decision and the next action.

APG / Working notesExample work format

Observation

Record the exact question, engine, market and cited URL.

Save the answer as the baseline evidence.

Finding

Describe the missing or conflicting information.

Identify the relevant page or external source.

Recommendation

Specify the proposed change and owner.

State how and when the observation will be reviewed.

From plan to progress

A clear way of working.

01

Define the brief

Agree topics, markets, questions and competitors.

02

Run the baseline

Record answers and sources, using repeated runs in the full audit.

03

Review fifteen checkpoints

Check access, content, business identity, structured data, external sources and measurement.

04

Walk through the plan

Explain priorities, dependencies and the proposed implementation scope.

What is included

Know what your investment covers.

  • Free check: 5 buyer questions across 3 AI models
  • Free check: a one-page summary with 3 findings
  • Full audit: 40–100 questions across 4 engines, with repeated runs
  • Full audit: competitor comparison and 15-point site/source review
  • Full audit: prioritised plan and a one-hour walkthrough
Full audit coverage

Fifteen checks. One prioritised roadmap.

We connect visibility observations with the source, content and technical work needed to act on them.

  1. Crawl access
  2. Indexing and page availability
  3. Rendered content accessibility
  4. Clear service or product scope
  5. Answers to buyer questions
  6. Supporting expertise and evidence
  7. Consistent business identity
  8. Market and language clarity
  9. Accurate contact and location details
  10. Relevant structured data
  11. Visible content/schema consistency
  12. Relevant external sources
  13. Accuracy of external mentions
  14. Repeatable question baseline
  15. Referral and enquiry measurement
Before we start

Your questions, answered.

What is included in the free check?

Five buyer questions across ChatGPT, Gemini and Perplexity, a view of who is cited instead and three findings in a one-page summary.

What does the full audit add?

An agreed set of 40–100 questions across ChatGPT, Gemini, Perplexity and Google AI search, repeated observations, competitor comparison and a prioritised implementation plan.

Can we order the full audit directly?

Yes. Send your website, markets and key competitors through the project enquiry link. The free check is optional.

Will you implement the recommendations?

We can scope implementation through GEO, AEO, SEO or a technical project. You can also use the documented roadmap with your own team.

Build a connected plan

Where this work connects.

Explore how APG approaches creative testing, campaign optimisation and growth in our Google and Meta Ads client work.

Read our case studies ↗
Let’s find your next move

Bring the challenge.
We’ll help define the plan.

Tell us what you want to improve, where you operate and what is holding you back. We’ll shape a practical next step.